A premium streetwear hoodie from BLANCA, featuring a deliberately distressed, washed-black cotton-blend fabric with soft handfeel and relaxed oversized fit. The front showcases a bold, tonal graphic print reading 'THIS IS NOT THE NEW logo' in layered typography—including stylized 'NOT', abstract line elements, and a circled 'logo'—executed in near-black ink for subtle contrast and anti-brand commentary aesthetic. Ribbed cuffs and hem ensure durability and comfort, while the crewneck collar and clean side seams reflect minimalist tailoring. Ideal for layering or standalone wear, this piece embodies contemporary irony-driven design favored by avant-garde streetwear enthusiasts. Perfect for urban casual settings, art events, or daily wear in fall/winter seasons. The garment retains original tags, indicating new-with-tags condition, and features a slightly faded, vintage-inspired wash that enhances its conceptual edge without compromising structure.